A buyer opens a portal, looks at thirty listings, and shortlists three. That takes ten minutes. What decides it — the photos, and how fast they load.
Why your own site, if you are on a portal
The portal is not yours. They change the rules, raise the price, and your listing sits next to a competitor. Your own site is yours — there the client sees only your offer.
What it must have
- Search — by price, size, location, rooms
- Large photos — that open quickly
- A map — where exactly, not just "centre"
- Contact on every listing
- Sold properties — that shows you actually work
Speed is everything
A listing with twenty photos on a weak server takes ten seconds. Nobody waits. That is why hosting for an agency is not the same as for a business card site.