A tourist arrives in July. They want a car for ten days. They book from home, a month ahead.
If your site does not show availability, they go to one that does.
What must be there
- Cars with photos — not just the model name
- Daily rates — with discounts for longer periods
- What is included — mileage, insurance, second driver
- Deposit — how much, and when it is returned
- Delivery — to the airport, to a hotel
In English, without exception
Most of the turnover is foreign visitors. If the site is only in Macedonian, they cannot even read it.
Terms people actually read
What if it is damaged, returned late, fuel policy. Clear terms prevent disputes.