The first hot day — everyone looks for air conditioning. Those two or three months carry most of the annual income. If the site is slow or down then, the calls go elsewhere.
What they look for
- Models and prices — with or without installation
- How many BTU for how many square metres — nobody knows this
- How soon you install — critical in season
- Warranty — on the unit and on installation separately
- Service and refills
Maintenance is winter income
An email reminder for last year customers is work without advertising.
Hosting in season
A surge of visits in June means the server must hold. Cheap hosting fails exactly then.