Ten at night. A woman remembers she needs a treatment before an event. The salon is closed. If she can book online — she books. If she has to wait until tomorrow, half forget.
What must be there
- Price list per treatment — not "on request"
- How long each takes — she plans around it
- Online booking — the biggest advantage you can offer
- Before and after photos — with permission
- Who works there — the beauticians, with experience
Event packages
Wedding, prom, celebration — a ready package with a price sells better than a list.
Gift vouchers
A treatment voucher is a gift people look for. If it can be bought online, that is income without work.