A parent is looking for a kindergarten. They open ten websites in one evening. What holds them is not the logo, but the feeling that the child is safe there.
What parents look for
- Photos of the space — rooms, yard, dining area, bathrooms
- Children per teacher — that is the key number
- Daily schedule — what happens from 7 to 17
- Food — who prepares it, what is on the menu
- Price — monthly, and what is included
- Available places — by age group
Available places are searched most
A parent who needs a place now checks that first. If they have to call to find out and you are busy, they move on.
Communication with parents
Daily updates with photos need email that works and storage — not a Viber group that gets lost.